The Challenging Business of Professional Cycling

Velonews recently published a great online article about some of the business challenges faced by professional cycling teams and races (Your name here — improving sponsorship opportunities in pro cycling). The business model for professional cycling events is fundamentally different from other sports such as soccer, baseball, and basketball, which have historically relied primarily on “gate receipts” (i.e. ticket sales) for revenues. The irony is that these sports now increasingly rely on media revenues, so much so that that the National Football League started loosening its “blackout rules,” which were originally intended to encourage fans to attend games by restricting local television broadcasts for games that were not sold out.


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